STP IN MARKETING: SEGMENTATION, TARGETING & POSITIONING
Price
₹499.00₹199.00
Description
This course provides a complete understanding of the STP framework a core concept in marketing. It explains how businesses divide markets (segmentation), choose the right customers (targeting) and create a strong brand image (positioning). The course combines theory with practical examples like FMCG and tech products, along with real-world case studies and failures.
What You’ll Learn
- Fundamentals of marketing and marketing mix (4Ps/7Ps)
- Market segmentation types: geographic, demographic, psychographic, behavioral
- How to identify and evaluate target markets
- Targeting strategies: niche, mass, and multi-segment
- Concept of positioning and perceptual mapping
- Different positioning strategies (price, quality, benefit, competitor-based)
- How to create a positioning statement
- Application of STP in digital marketing and product development
- Real-world case studies and common STP failures
Features
- Industry-relevant concepts for marketing roles
- Beginner-friendly structured modules
- Real-life examples (FMCG & tech products)
- Practical case studies and applications
- Step-by-step explanation of STP strategy
- Covers both theory and implementation
Target Audiences
- Anyone interested in branding and market strategy
- BBA, BCom, MBA students
- Marketing beginner
- Aspiring digital marketers
- Entrepreneurs and startup founders
Requirements
- Willingness to analyze real-world examples
- No prior marketing knowledge required
- Basic understanding of business concepts (optional)
- Interest in marketing and branding
Curriculum
Curriculum
- 6 Sections
- 6 Lessons
- 37 Minutes
Expand all sectionsCollapse all sections
- Introduction to the Course1
- MODULE 11
- MODULE 21
- MODULE 31
- MODULE 41
- MODULE 51
Instructor
992 Students23 Courses
Price
₹499.00₹199.00
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