DIGITAL MARKETING
Price
₹499.00₹199.00
Level Expert
51 students
Duration 123 minutes
33 Lessons
Language English
Certificates Yes
Description
Digital Marketing equips marketing professionals with essential digital concepts and tools to make data driven decisions, evaluate online investments and understand the impact of digital strategies.
WHAT YOU'LL LEARN
- Interpret key digital metrics relevant to marketing decisions
- Prepare and manage digital marketing budgets
- Analyze campaign costs and profitability
- Evaluate ROI and customer lifetime value (CLV)
- Use forecasting techniques for sales and demand prediction
- Assess investment decisions for digital projects
- Optimize pricing and campaign strategies
- Connect digital activities with financial outcomes
- Communicate digital insights effectively
WHY THIS COURSE MATTERS
This course provides practical knowledge of digital marketing strategies, campaign analysis, budgeting and performance measurement.
Learners will understand social media marketing, Facebook Ads, email marketing, webinar conversions, YouTube marketing and SEO concepts through practical examples.
Features
- Communication of digital insights to management
- Beginner-friendly digital marketing concepts
- Real-world campaign examples and case studies
- Hands on analytical tools and ROI frameworks
- Data-driven decision-making approach
- Interactive exercises and practical worksheets
- Digital dashboards and visualization techniques
- Campaign evaluation and performance tracking
Target Audiences
- Non digital Professionals
- Marketing Managers
- Marketing Executives and Coordinators
- Brand and Product Managers
- Digital Marketing Professionals
- Sales and Business Development Professionals
- Entrepreneurs and Start up Founders
- MBA Students and Management Trainees
Requirements
- Prior exposure to marketing concepts is helpful
- Basic understanding of marketing concepts
- Familiarity with business terminology
- Basic numerical and analytical skills
- Ability to use spreadsheets
- Interest in practical exercises and case studies
Curriculum
Curriculum
- 7 Sections
- 33 Lessons
- 123 Minutes
Expand all sectionsCollapse all sections
- MODULE 112
- 1.1CHAPTER 1 – What Is Social Media?5 Minutes
- 1.2CHAPTER 2 – 8 Reasons Why You Need Social Media Marketing4 Minutes
- 1.3CHAPTER 3 – Modifying Your Social Media Marketing Campaign4 Minutes
- 1.4CHAPTER 4 – Classic Way of Social Media Marketing and Why It Fails2 Minutes
- 1.5CHAPTER 5 – 10 Steps to Faster and Easier Modern Social Media Marketing3 Minutes
- 1.6CHAPTER 6 – Reverse Engineering + Content Creation = Your Secret Social Media Marketing6 Minutes
- 1.7CHAPTER 7 – How to Fine-Tune Your Payload Content5 Minutes
- 1.8CHAPTER 8 – Market Your List Right5 Minutes
- 1.9CHAPTER 9 – What Is Automatic Content Sharing?3 Minutes
- 1.10CHAPTER 10 – Scaling Up Targeting2 Minutes
- 1.11CHAPTER 11 – How to Sell to Your List Differently2 Minutes
- 1.12CHAPTER 12 – Tips for Effective Social Media Marketing2 Minutes
- MODULE 21
- MODULE 34
- MODULE 45
- MODULE 56
- MODULE 62
- MODULE 73
Instructor
1189 Students23 Courses
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