Google & Meta Ads Basics
Launch your digital marketing career with this comprehensive, beginner-friendly course on Google & Meta Ads. No prior advertising experience is needed. Learn everything from the foundations of digital advertising to running and optimizing full-scale ad campaigns on Google and Meta (Facebook & Instagram) platforms.
WHAT YOU'LL LEARN
- Understand the fundamentals of digital advertising and its role in modern marketing.
- Navigate the Google Ads platform and build effective campaign structures.
- Create and manage Search, Display and Video ad campaigns on Google.
- Conduct keyword research and apply match types for precise targeting.
- Set up and manage audience targeting in Google Ads for maximum reach.
- Launch and optimize ad campaigns on Meta (Facebook & Instagram).
- Define ad objectives and configure campaign setups in Meta Ads Manager.
- Design compelling ad creatives that drive clicks and conversions.
- Plan budgets, apply bidding strategies and interpret key campaign metrics.
WHY THIS COURSE MATTERS
We take you step-by-step through the entire advertising journeThis course is a detailed and practical guide to help you confidently run ads on Google and Meta platforms.
y from understanding digital marketing basics and platform navigation to crafting high-converting ad creatives, managing budgets and optimizing campaign performance. The course includes actionable resources, real-world examples and a hands-on practical assignment to solidify your skills.
A series of structured modules covering both Google and Meta advertising platforms provide you with end-to-end campaign management skills whether you are a complete beginner a small business owner or a marketing professional looking to upskill.
- Campaign Optimization and Practical Assignment
- Google Ads Campaign Structure and Management
- Meta Ads (Facebook & Instagram) Campaign Setup
- Keyword Planning and Audience Targeting Techniques
- Ad Creative Design Best Practices
- Budgeting, Bidding Strategies and Performance Metrics
- Freelancers and Content Creators aiming to run paid ads
- Beginners with no prior knowledge of digital advertising
- Small Business Owners and Entrepreneur
- Marketing Students and Fresh Graduates
- Working Professionals looking to transition into Digital Marketing
- A device with internet access to explore ad platforms
- No prior advertising or marketing experience required
- A Google account and a Facebook/Meta account for hands-on practice
- A Google account and a Facebook/Meta account for hands-on practice
- Basic understanding of social media platforms
- Willingness to learn and apply digital marketing concepts
Curriculum
- 11 Sections
- 11 Lessons
- 94 Minutes
- MODULE 11
- MODULE 21
- MODULE 31
- MODULE 41
- MODULE 51
- MODULE 61
- MODULE 71
- MODULE 81
- MODULE 91
- MODULE 101
- MODULE 111
