Curriculum
11 Sections
11 Lessons
94 Minutes
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MODULE 1
1
1.1
Introduction to Digital Advertising
12 Minutes
MODULE 2
1
2.1
Overview of Google Ads Platform
10 Minutes
MODULE 3
1
3.1
Google Ads Campaign Structure
6 Minutes
MODULE 4
1
4.1
Types of Google Ads (Search, Display, Video)
9 Minutes
MODULE 5
1
5.1
Keyword Planning and Match Types
11 Minutes
MODULE 6
1
6.1
Audience Targeting in Google Ads
12 Minutes
MODULE 7
1
7.1
Introduction to Meta Ads (Facebook & Instagram)
15 Minutes
MODULE 8
1
8.1
Ad Objectives and Campaign Setup in Meta Ads
7 Minutes
MODULE 9
1
9.1
Designing Effective Ad Creatives
3 Minutes
MODULE 10
1
10.1
Budgeting, Bidding and Campaign Metrics
4 Minutes
MODULE 11
1
11.1
Campaign Optimization and Practical Assignment
5 Minutes
Google & Meta Ads Basics
Curriculum
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